News
These white papers are our reflections through projects and researches:
Geo Behavioral Consumer Tracking
Geo-Behavioral consumer tracking, in essence, is to track customer’s behavior based on their location and time spent in the location. Factoring in other dimensions such as day of week, month, economy level, etc, we can paint a much more accurate picture of consumer behavior at both micro and macro levels.
Geo-Behavioral Consumer Tracking
Mobile Payment Technologies - NFC
Mobile payments are emerging technologies which allow companies and customers to interact in ways not previously possible. Diverse approaches to accomplish payments via mobile devices have carved the way for three main payment methods: SMS text messages, payments via the mobile web, and near field communication (NFC) technologies. Independent of the payment medium, there are also multiple transactional methods to process the payment. These methods include using existing credit cards, using existing bank accounts, debiting mobile accounts, or debiting an online wallet.
Mobile Payment Technologies